[BACKGROUND]
ORIGINS OF MASS TOURISM
The origins of modern tourism can be traced back to the mid-19th century World Fairs in London and Paris. Visitors could explore pavilions filled with a captivating array of artifacts, ranging from intricate artworks to technological marvels from around the world. These artifacts became windows into different cultures, transporting visitors on virtual journeys to faraway lands. Through these immersive experiences, people gained a deeper understanding of the world beyond their own borders, fostering curiosity, appreciation, and intercultural exchange.Their ancient forms remain mostly consistent. In Bhutan, the five colors of the cloth reflect symbolic association with elements: white for air, red for fire, green for water, yellow for earth, and blue for space.
Read less ↴

NEW INFRASTRUCTURE
World fairs in London and Paris transformed their cities with new infrastructure such as iconic landmarks and architectural marvels which became symbols of progress and innovation. Similarly, we are now witnessing the emergence of new technological infrastructures that are reshaping the future of travel, exploration, and the way we experience the world.
By bridging the physical and digital realms, these new infrastructures open up new avenues for discovery, collaboration, and cultural exchange, fostering a more inclusive and interconnected global society.
By bridging the physical and digital realms, these new infrastructures open up new avenues for discovery, collaboration, and cultural exchange, fostering a more inclusive and interconnected global society.

POLARIZATION OF TRAVEL
Just as technological advancements have disrupted traditional models in other industries, virtual travel — more accessible and convenient — will increasingly become a dominant mode of exploration. This shift will result in physical travel becoming a more informed, intentional, and purposeful pursuit. By offering unprecedented access to destinations and experiences that were once limited to a select few, virtual travel will allow people to visit iconic landmarks and engage with communities from the comfort of their own homes. The mass adoption of virtual travel will alleviate some of the negative impacts of mass tourism, such as overcrowding and environmental degradation, but it must also actively become a catalyst for deeper cultural understanding, economic empowerment, and community development.


ARTIFACTS THEN AND NOW
The artifacts presented at world fairs captivated visitors, evoking a sense of wonder and curiosity. They symbolized the cultural heritage and achievements of different nations, drawing people into a journey of discovery.Today, virtual artifacts can expand on that legacy by capturing the essence of their physical counterparts while offering new dimensions of interactivity, cultural exchange, positive impact, and economic growth. They serve as conduits for cultural development, education, and exploration, ensuring that the stories and significance of artifacts can continue to be shared and appreciated in the digital era. In distinction to the colonial effect of mass tourism, virtual artifacts promote a more inclusive and interconnected global society.