Co-founder & Executive Director

Markus Schreyer is a global hospitality executive and experience architect at the forefront of business development, travel, and technology. 

His career encompasses roles across 40 countries and 20 luxury brands in global hotel chains like Hilton Worldwide, Starwood Hotels & Resorts, as well as leadership positions in lifestyle brands, including Senior Vice President Global Innovation at Design Hotels, a Marriott brand, and Chief Development Officer at Proper Hospitality.

His passion for fostering growth, accelerating startups, and developing new revenue streams in retail, experiences, and membership models for lifestyle brands through strategic innovation and human touch points across multiple digital platforms has earned him recognition across industries.

Markus Schreyer holds an MBA and a PhD in Innovation Management from the University of Dresden, Germany. He teaches competitive strategy at New York University (NYU) and lives in the city with his family.